Case Study of Health and Fitness

SEO/SEM: The first and foremost strategy was conducting in-depth keyword research so that we could ensure that we were targeting the right keyword. Additionally, we also checked whether the keyword has a high search volume or not and whether it has low keyword difficulty or not because these factors helped us rank each blog on Google. Despite this, we did the keyword mapping for targeted web pages. One of the most essential things that we considered was analyzing every single page to ensure whether it meets SEO guidelines or not. Apart from this, we created backlinks on high-profile the same niche websites, developed plagiarism-free content, and did internal linking of the web pages.

SMO: Our next concern was Social Media Optimization, and for this purpose, we created and optimized Social Media Accounts such as Instagram, Facebook, Pinterest, and Twitter. We used to regularly publish new posts with catchy headlines and informative content. While publishing posts, we used to include relevant hashtags and also shared posts on social media groups.